Privacy Policy

Last updated: July 2026

Merlify.top (“we,” “us,” or “our”) operates the blog website merlify.top (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our blog, leave comments, fill out contact forms, or interact with any content or features on the Site.

Merlify.top is a blog dedicated to publishing articles about Climate Action. We do not sell products, process payments, or operate an online store. This policy covers all visitors, including those from the European Economic Area (EEA), the United Kingdom, and other regions with data protection laws.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use immediately.

1. Information We Collect

1.1 Information You Voluntarily Provide

• Contact Forms: When you use the contact form on our Site, we collect your name, email address, and any message you submit. We use this solely to respond to your inquiry.
• Comments: When you leave a comment on a blog post, we collect your name (or pseudonym), email address, and the content of your comment. Your email is not publicly displayed; it is stored securely and used only to moderate comments and, if necessary, to contact you regarding your comment.

We do not require you to create an account, log in, or provide payment information at any point.

1.2 Information Collected Automatically

When you visit merlify.top, certain information is automatically collected via cookies, log files, and similar technologies:

• Browser type and version
• Operating system
• Referring URL
• Pages visited, time spent, and click patterns
• IP address (anonymized where possible)
• Device type and identifiers

This data helps us understand how readers use our blog, improve content, and diagnose technical issues.

2. Cookies and Similar Technologies

Our Site uses cookies and local storage to enhance your experience. Cookies are small text files placed on your device. We use the following categories:

• Essential Cookies: Required for basic functionality (e.g., remembering your cookie consent preferences).
• Analytics Cookies: We use third-party analytics (such as Google Analytics) to collect aggregated data about traffic and user behavior. These cookies help us measure the performance of our Climate Action articles.
• Advertising Cookies: Third-party ad networks, including Google AdSense and other partners, may place cookies or use device identifiers to serve ads based on your visits to our Site and other websites. These cookies enable personalized advertising.

You can control cookies through your browser settings. To opt out of Google Analytics tracking, visit Google Analytics Opt-out. To manage advertising cookies, see Section 5 below.

3. Third-Party Advertising & Personalized Ads

Specifically:

• Google and its partners may use cookies to serve ads to you based on your visit to merlify.top and/or other sites on the internet.
• You can opt out of personalized advertising by visiting Google Ads Settings.
• You can also opt out of interest-based advertising from many ad networks through the Digital Advertising Alliance’s opt-out tool (for US users) or the European Interactive Digital Advertising Alliance (for EU/EEA users).
• If you opt out, you may still see non-personalized ads, but they will not be tailored to your interests.

We do not control the cookies or data collection practices of these third-party ad networks. We encourage you to review the privacy policies of Google and other ad providers for more details.

4. Analytics

We use Google Analytics to understand how visitors interact with our blog. Google Analytics collects information such as how often users visit the Site, which pages they view, and what other sites they used prior to arriving. We use this data solely to improve our content and user experience. Google Analytics uses its own cookies. You can learn more about how Google handles data at Google Privacy & Terms.

5. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the blog and its content
• To respond to your inquiries submitted via contact forms
• To moderate and display comments (your email remains private)
• To analyze usage trends and measure the effectiveness of our articles
• To display relevant advertisements (including personalized ads where you have consented)
• To comply with legal obligations and enforce our policies

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

6. Data Sharing and Disclosure

We may share your information only in the following circumstances:

• Service Providers: We engage trusted third parties (e.g., hosting provider, analytics, ad networks) who process data under strict confidentiality agreements. They may not use your data for any purpose other than providing services to us.
• Legal Requirements: If required by law, court order, or governmental authority, we may disclose information to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We never share your email or comment data with third parties for their own direct marketing.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Comment data and contact form submissions are retained indefinitely for reference, but you may request deletion at any time (see Section 9).

8. Your Rights (GDPR & Other Privacy Laws)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or other regions with data protection laws, you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct any inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: If processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details in Section 11. We will respond within 30 days.

9. Third-Party Links

Our blog may contain links to external websites (e.g., research sources, partner organizations). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.

10. Children’s Privacy

Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us immediately so we can delete it.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or request deletion of your comment or contact form data, please reach out:

• Email: [email protected]
• Address: 7765 Main St, Grand Island, Nebraska 37941, USA

We aim to respond to all legitimate requests within 30 days.

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