Cookie Policy
Last updated: July 17, 2026
Cookie Policy for Merlify.top
Last updated: July 2026
At Merlify.top — your English-language blog dedicated to climate action, sustainability, and environmental awareness — we believe in transparency about how we collect and use data. This Cookie Policy explains what cookies are, which types we use (including advertising cookies from Google AdSense), and how you can control your cookie preferences.
By continuing to browse Merlify.top, you consent to the use of cookies as described in this policy. If you do not agree, you can adjust your browser settings or refrain from using the site. For more information about how we handle your personal data, please see our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They help the website remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to re-enter them whenever you come back or browse from one page to another.
Cookies can be “first-party” (set by the website you are visiting) or “third-party” (set by a domain other than the one you are visiting, such as an advertising network). They can also be “session” (deleted when you close your browser) or “persistent” (remain on your device for a set period or until you delete them).
2. Types of Cookies We Use
We use the following categories of cookies on Merlify.top:
2.1 Essential (Strictly Necessary) Cookies
These cookies are required for the basic functionality of our blog. They enable you to navigate the site, use secure areas, and access core features. Without these cookies, certain services (like commenting or page navigation) cannot function properly. Examples include session cookies that maintain your login state or remember your cookie consent choice.
- Purpose: Enable core site operations.
- Duration: Mostly session-based or up to 12 months for consent preferences.
- Opt-out: Not possible without disabling essential site features.
2.2 Analytics Cookies
We use analytics cookies (e.g., from Google Analytics) to understand how visitors interact with our climate action content — which articles are most read, how users navigate the site, and where our audience comes from. This data helps us improve the blog and deliver more relevant information about climate change, renewable energy, and sustainable living.
- Purpose: Gather aggregated, anonymized statistics about site usage.
- Duration: Persistent (typically up to 2 years, but data is anonymized).
- Control: You can opt out via browser settings or by using the Google Analytics opt-out browser add-on.
2.3 Advertising Cookies (Google AdSense & Third-Party Ad Partners)
Merlify.top participates in the Google AdSense program, which uses cookies to serve personalized or contextual advertisements. These advertising cookies (often third-party) allow Google and its partners to:
- Show ads that are more relevant to you based on your browsing history and interests.
- Measure the effectiveness of ad campaigns (e.g., how many users clicked on an ad).
- Limit the number of times you see the same ad.
Google AdSense uses cookies such as _ga, _gid, IDE (for ad personalization), and ANID (for ad delivery). These cookies may also be set by other ad networks we work with. We do not control these third-party cookies directly, but we ensure our ad partners comply with privacy regulations.
- Purpose: Personalize ads, measure ad performance, and prevent ad fraud.
- Duration: Persistent (typically up to 13 months for AdSense cookies).
- Opt-out: See Section 4 below.
3. How We Use Cookies – Summary
In short, we use cookies to:
- Ensure the blog functions correctly (essential cookies).
- Analyze traffic and improve our climate action content (analytics).
- Deliver and personalize advertisements, including from Google AdSense (advertising).
- Remember your preferences (e.g., cookie consent).
We do not use cookies to collect sensitive personal information without your explicit consent.
4. How You Can Control Cookies
You have the right to accept or reject cookies. Here are several ways to manage them:
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies (including essential ones, which may affect site functionality).
- Delete existing cookies from your device.
- Set your browser to notify you when a cookie is being set.
Check your browser’s help section for instructions:
4.2 Opting Out of Ad Personalization
If you do not want Google AdSense to use cookies for personalized advertising, you can:
- Visit Google’s Ad Settings and toggle off “Ad Personalization.”
- Use the Network Advertising Initiative opt-out page to manage multiple ad networks.
- Install the Google Analytics Opt-out Browser Add-on (for analytics).
Please note that opting out of personalized ads does not mean you will see fewer ads — only that they will be less relevant to your interests (contextual ads based on page content may still appear).
5. Third-Party Cookies & Ad Partners
In addition to Google AdSense, we may work with other third-party ad networks or analytics providers that use cookies. These partners have their own privacy and cookie policies. We encourage you to review their policies:
We do not sell your personal data to third parties. However, advertising cookies may be used by ad networks to build a profile of your interests.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page indicates when the policy was last revised. We encourage you to check this page periodically.
7. Contact Us
If you have any questions about our use of cookies, or if you would like to exercise your data rights, please contact us: